Founder & Growth

What customer acquisition cost is, the CAC formula, the LTV:CAC ratio and payback period, and practical ways to lower CAC for your SaaS.

B2B SaaS explained - the definition, how it differs from B2C, real examples, the metrics that matter (MRR, churn, CAC, LTV, NRR), and what a B2B app needs technically.

What a micro SaaS is, real examples, and a lean 4-step path to launch one solo - validate, build the MVP fast, charge from day one, and get your first users.